Skeptic's Corner - AI Bytes Newsletter Edition #19

AI in entertainment: The final blow to Hollywood or the evolution of the industry to take us to the next level?

It is no secret that I am not a fan of Hollywood, the celebrity scene, or the many negative things attributed to it nowadays, but I must take some time to point out the disruption coming to entertainment at the hands of AI.

Perhaps it is merely me, but I have to say that entertainment the past couple (or several) of years has gone completely stale. From series of shows that lack depth and mystique, to "blockbuster films" and reimagining of previously established characters that fall flat and do nothing good for franchises, one may find themselves looking for better ways to occupy their time.

The integration of AI into entertainment is transforming the industry, offering both opportunities and challenges. AI is now used in various production stages, from closed captioning to writing. For instance, AI tools streamline the process of generating subtitles and dubbing, ensuring that content is accessible to a broader audience. This technology can create lip-synced dubs in multiple languages, preserving the original actor's performance, as seen with TrueSync dubbing technology by Flawless, which is similar to the technology we have showcased from HeyGen on several occasions. This advancement could revolutionize international film distribution, making it easier for non-English films to reach global markets.

In writing and production, AI is becoming an indispensable tool despite resistance from some industry veterans. Generative AI assists in creating scripts and concept art, accelerating the pre-production phase and reducing costs. However, this raises concerns about job security for writers and artists. The backlash against AI-generated graphics in movies like Late Night With the Devil and Civil War highlights the tension between technological advancement and traditional craftsmanship. Yet, the efficiency and creative potential of AI cannot be ignored. Writers like David Defendi argue that those who leverage AI gain a competitive edge, suggesting that the future of screenwriting might involve a blend of human creativity and AI efficiency. He says, "Producers, writers, everyone is using AI, but they are scared to admit it publicly. But it’s being used because it is a tool that gives an advantage. If you don’t use it, you’ll be at a disadvantage to those who are using AI."

The ethical implications of AI in entertainment are significant. The potential for job displacement, as seen with dubbing and subtitling roles in Europe, raises questions about the responsibility of technology companies in protecting human employment. David Kavanagh, executive officer of the Federation of Screenwriters in Europe, points out, "Dubbing and subtitling employment in Europe is finished. It’s hard to see how they will survive this." Moreover, the use of AI in creating deepfake actors and digitally altering performances, as planned for the movie Putin, blurs the lines between reality and fiction, posing new challenges for authenticity and consent in media. Polish director Besaleel predicts, "I foresee that film and TV productions will eventually employ only leading and perhaps supporting actors, while the entire world of background and minor characters will be created digitally."

Despite these concerns, AI also promises to democratize content creation. Independent filmmakers can now produce high-quality films at a fraction of the cost, as evidenced by a movie created entirely with AI that grossed $80,000 on Amazon Prime for a minimal budget. This shift could lead to a more diverse and inclusive entertainment landscape, where talented creators without big studio backing can still reach audiences.

AI is and will no doubt continue reshaping the creative process in Hollywood, offering tools that enhance productivity and creativity. While there is resistance and fear of job loss, the technology provides opportunities for those willing to adapt. David Stripinis, a VFX industry veteran, notes, "There are tons of people who are using AI, but they can’t admit it publicly because you still need artists for a lot of work and they’re going to turn against you. Right now, it’s a PR problem more than a tech problem." The future of entertainment will likely see a collaborative approach where AI augments human creativity rather than replaces it. The ethical implications of AI in entertainment are profound. From job displacement to issues of authenticity, the industry must navigate these challenges carefully. Ensuring transparency, consent, and fair use of AI-generated content will be crucial in maintaining trust and integrity.

Charles Rivkin, CEO of the Motion Picture Association, offers an optimistic view: "We see AI as a tool and one we think will unlock creativity and opportunity, that will create jobs, not eliminate them." He even speculates that if Jim Henson were alive today, he’d be using AI to enhance his storytelling.

AI is lowering the barriers to entry in the film industry, which I view as a good thing, and also is allowing independent creators to produce and distribute high-quality content. This democratization could lead to a more vibrant and diverse entertainment landscape, provided the ethical challenges are addressed responsibly. AI's impact on Hollywood is undeniable. It can either be a catalyst for innovation and inclusivity or a source of significant ethical dilemmas. The path the industry chooses will determine the future of entertainment. So, grab your popcorn and stay tuned for this exciting chapter in the future of entertainment as we all watch it unfold.